Urban Nature Store Celebrates National Wildlife Day with Support for Ontario Wildlife Rescue Centres
On National Wildlife Day, September 4, Urban Nature Store will donate 10% of all bird seed sales to support wildlife rescue centres across Ontario.Ontario, Canada — September 4, 2026 — This National Wildlife Day, Urban Nature Store is once again putting its commitment to nature and wildlife into action through its Seeds of Kindness campaign, donating 10% of bird seed sales on September 4 to support wildlife rescue centres throughout Ontario.
Since 2023, Urban Nature Store has proudly supported Ontario wildlife rescue organizations through Seeds of Kindness, helping raise awareness and provide much-needed financial support to the organizations and volunteers caring for injured, orphaned and orphaned wildlife.
Wildlife rescue centres play a vital role in protecting Ontario's wildlife. Every year, dedicated rescue workers and thousands of volunteers give their time, resources and expertise to care for animals in need, rehabilitate them and, whenever possible, return them to the wild.
Many of these wildlife rescue centres operate with limited resources and receive little or no government funding, making public donations and community support essential to keeping their doors open. Behind every rescued animal is a network of volunteers working tirelessly — often around the clock — to provide food, medical care, transportation, rehabilitation and safe shelter.
Supporting the People Behind Wildlife Rescue
“Urban Nature Store is proud to support National Wildlife Day through our Seeds of Kindness program and help wildlife rescue centres throughout Ontario. The work being done by wildlife rescue organizations is meaningful and lifesaving to wildlife in need of help and recovery. Seeds of Kindness is our way of saying thank you to the thousands of volunteers who work tirelessly every day to help injured and orphaned wildlife. These volunteers are the backbone of wildlife rehabilitation in Ontario. We want to help raise awareness of the vital work they do and encourage the public to support their local wildlife rescue centres.”
— Paul Oliver, Founder, Urban Nature Store
Ontario Wildlife Rescue Connects Communities with Wildlife Rescue
Ontario Wildlife Rescue (OWR) works with more than 50 wildlife rescue centres and wildlife rehabilitators across Ontario, helping connect members of the public with organizations that can assist injured and orphaned wildlife.
OWR also helps wildlife centres access essential resources, including food, medical supplies and veterinary services.
“National Wildlife Day is an important opportunity to recognize not only the wildlife being protected, but also the people who dedicate their lives to helping them,” said Sandy Donald of Ontario Wildlife Rescue. “The support of communities and businesses is critical to ensuring wildlife rescue centres can continue this important work.”
Ontario Wildlife Rescue is a federally incorporated non-profit charity (Charitable Registration No. 8155291-2-RR0001).
Your Local Birding & Nature Experts | Urban Nature Store
Urban Nature Store is a proudly Canadian-owned retailer dedicated to helping Canadians experience the joy of birdwatching and connect with nature. The company now has 10 retail locations across Ontario, stretching from St. Catharines to Kingston and throughout the Greater Toronto Area. Its newest location opened in Thornhill in summer 2026.
Urban Nature Store also serves customers across Canada through its online store, offering a wide selection of quality wild bird seed, bird feeders, premium binoculars, nature-inspired gifts and other products for bird enthusiasts and nature lovers.
This National Wildlife Day, customers can help make a difference simply by purchasing bird seed at any Urban Nature Store location or online. 10% of bird seed sales on September 4 will be donated to support wildlife rescue centres across Ontario through the Seeds of Kindness campaign.
Learn more: www.UrbanNatureStore.ca About Ontario Wildlife Rescue
Ontario Wildlife Rescue works with more than 50 wildlife rescue centres and rehabilitators across Ontario. OWR connects members of the public with wildlife rescue organizations and helps centres access essential resources needed to care for injured and orphaned wildlife.
Learn more: www.OntarioWildlifeRescue.ca
Media Contacts
Urban Nature Store
Paul Oliver, Founder 416-987-5826 paul@urbannaturestore.ca
Ontario Wildlife Rescue
Sandy Donald
416-436-9892 sandy@ontariowildliferescue.ca
Media Contact
Sandy Donald
416-436-9892
sandy@ontariowildliferescue.ca
